Over the past couple of years, we finally noticed how there isn’t really winter in Dubai, go figure, but we were always “ready for summer”. So we thought lets flop the seasons and create a brand called “flip flops” where seasons don’t exist.
Flip flops brand was founded by, myself, Sura Jihad, a New Zealand national, born and raised in Dubai. Following my families entrepreneurial mindset, I went out, made a game plan for my new concept, and created my own brand, Flip Flops. Didn’t know that I would lose this much sleep, but when the vision and ambition is there. I became relentless. I wanted to change the way people looked at flip flops. I wanted them to be the creators. The trend setters.
Flip flops is a brand dedicated to help you flip your style at one of our hot spot beach locations in Dubai. Strap in, because we offer you a wide range of sole and strap colors where you can mix and match, and Flip it to make it a trend by customizing them with exclusive accessories not found anywhere else.
Customisation is our DNA and Flip flops brand wants to ignite your style and creativity.
This is our tone & filter for everything we do.